The workshop which commenced on 25th February and ended on the 26th February 2016 was a multimedia training aimed at empowering young and passionate staff members with exclusive knowledge that will facilitate their responsibilities in achieving the overall objectives of their respective media institutions.
Ahuma Bosco Ocansey, a Chartered Marketer and Director of Communications and Special Projects at Musicians Union of Ghana, MUSIGA as resource person shared his over 30 years of experience in radio programming and content development with the house. Mr Ocansey, popularly known as Daddy Bosco revealed that, in achieving the business development goals of every media institution, content is a fundamental key and deserves a serious attention from all stakeholders and staff members.
Daddy Bosco highlighted that, in order to increase ratings and revenue, program heads are responsible for producing compelling content that will satisfy the target audience of a radio station, saying this in effect will attract businesses and media buyers attention.
The Chartered Marketer and radio guru, advised all radio practitioners to read wide and absorb every possible knowledge relevant to their field of work in order to produce and deliver to the expectation of their various audience.
Present at the conference was Dr Abeiku Aggrey Santana (C.E.O of O FM) and his producer Alhaji Yellow Man of Despite Group of Companies to sip from the fountain of Daddy Bosco`s extensive knowledge and experience in radio.
In a brief address, Dr Abeiku Santana stated that, “good is the enemy of greatness”, explaining that when one considers himself to be good at something, it limits ones ability to improve and excel. He also advised young radio staff to take their duties serious and work with due diligence to in order to prove their worth to their employers and also add value to themselves.
According Mr Richard Afoawah, Marketing Manager at O FM Ghana, the workshop was very revealing and insightful, and will be beneficial to every individual if taken serious and practiced accordingly.
Dr Abeiku Santana assured staff members that, such a relevant event will be repeated on regular basis to ensure that young radio staff acquire adequate and practical knowledge to serve their community and the nation at large.
